About Us
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- About Us -
Who We Are
Prime Roots Exporters, based in Cameroon makes African products more accessible to the world. This creates real change with a sustainable income for hundreds of small farms and businesses. Your purchases help to accomplish some tremendous and lasting good for many people in Africa.
- Our Products -
Take a look at Top Products
Experience the natural qualities of African products like timber, cocoa, coffee
New Varieties
Coffee Beans
At the heart of every great cup lies the quality of the beans.
Our Story
Prime Roots Exporters has been family owned and operated for over 35 years, since founded by Sheri and Walter Muna in the Mid 80’s. Their story begins in the South West Region, a forest region in Cameroon, in which Sheri and Walter began their quest to find some of the best green coffee beans in the world. Their travels took them deep into the mountain villages to purchase locally grown coffee, eliminating the middleman and establishing relationships with the local growers. Soon they were planting their own cocoa, but all the while maintaining close and personal connections with the independent growers in the highlands and mountain villages.
Prime Roots Exporters opened its Japan office, established in YAMAMOTO-DORI, CHUO-KU
KOBE in 2012, with the goal of commercializing agricultural products from Africa. Over the years, we have seen the market place change. Small and medium size farmers are shifting the supply chain in a way that better and unique products are hitting the marketplace. Prime Roots Exporters aims to cater to this segment of the market by offering unique products from Cameroon and other African countries at prices that can only come from a direct relationship with the growers.
Core Values
What we believe gives us strength and passion. We strive:
- To improve lives for farmers, craftspeople, and communities in Africa
- To improve the lives of our customers and communities
- To reward the performance of people working with us
Quality Products, the Pride of the Company
The Munas mastered the ways to reveal the natural qualities of African products like timber, cocoa, coffee which possesses unique taste characteristics such as fruits, nuts, chocolates, and spice and is never bitter and always intensely aromatic. At Prime Roots, family pride and morale is maintained by delivering the best quality to even their most discerning customers; always in keeping with their high standards and principles, quality control and personal attention.
Due to the ethical and sound business practices kept by our family business from our humble beginning in Cameroon, it has been easy to expand and develop relationships with the people in the “trenches” in central and East Africa.
Rest assured that you will have a professional, yet personal experience with our company and will receive competitive pricing. Prime Roots Exporters knows that you the partners demand Directly Traded, certified, sustainable production methods and connections with associations that are relevant in the agricultural industry; we maintain these practices as we feel these liaisons are significant to the success of our business.
Contact Prime Roots Exporters and let us import and provide you some of the most exceptional green coffee beans in the world.